Web Site Strategies that Work!!

1. Review your goals and markets for your site:

a) Are there clear business goals and desired outcomes behind
your Web site, and for each major page or section? How will you
evaluate your success?

b) Have you defined all the target audiences for the site, and
the "languages" they speak? Do you have compelling benefit
statements, testimonials, case studies?

c) Does your home page appeal to each of your target markets and
audiences? Does it effectively direct them to appropriate areas
of your site?

d) How compelling are the "calls to action" on each page?

2. How can you take your online business to the next level?

a) Is your site making the best use of available technologies?
How will you stay on top of online developments in your field?
Are all appropriate staff involved?

b) Does your content effectively position the expertise of your
business? Are there media or public relations outlets that you
could tap for wider promotion?

c) Are you taking full advantage of "real-world" opportunities
to promote your site?

d) Does your business offer other services or customer support
functions that you could provide online? Are there further
efficiencies that you could achieve?

e) Review your contact databases and your use of e-mail to
support your marketing. Do you have clear opt-in and privacy
policies?

3. Review your Web traffic reports:

a) Are there any obvious patterns in your traffic, or the paths
your visitors follow that you could capitalize on, or need to
change?

b) What are the top exit points from your site? Where are you
losing conversions?

c) Which external sites link to you? Are these appropriate? Are
you generating sufficient return on investment for paid online
advertising?

d) Do the search phrases for your site suggest ideas for new
areas of business development?


Philippa Gamse is a contributing author of Infobook-Ezine.com, CyberSpeaker, Web strategy consultant and professional speaker.
To shed more light on your own web traffic contact Philippa at (831) 465-0317 or at pgamse@CyberSpeaker.com and visit her Web site at:
http://www.CyberSpeaker.com for more articles and resources.