Niche Marketing Isn't For Jack

Welcome back !

At some time or another, you may have heard the saying,
"Jack of all trades and master of none!" This lack of
success, according to marketers, is often avoided by
locating a niche. By avoiding the temptation to sell
everything like a peddler, you can successfully concentrate
on one niche in a market.

Niche marketing is especially effective on the Internet,
where billions of products and services are sold. This
approach allows you to favorably position yourself in a
unique manner to a specific market. Even though you may be
a small online business, this doesn't necessarily mean
you'll end up with a measly profit. Au contraire, a small
business can pull in as much revenue as a larger online
operation as long as the smaller business is attracting the
right market.

The best way to get into a niche is to first find a need
that's not met and then go out and fill it. The wrong
approach is to put your product or service before a market
without knowing if the market will want it. However,
unearthing an open niche on the Internet is no easy task
since the Internet is home to over 50 billion websites that
sell a wide assortment of products and services. One way to
overcome this problem is to find special ways to present a
niche. Even the slightest change in how you approach a
niche compared to someone else can make a huge difference in
your experience selling that niche. To find a unique way to
sell that niche, begin with an inventory of your expertise.
Inside this inventory, you may come across a spin or
position that will make you stand out from the crowd.

Sadly, some niches are poorly handled and then abandoned on
the Internet. To avoid this, first research your niche
prior to launching. Testing keywords on the Internet is one
of the simplest ways to research your niche. Start with a
keyword list and synonyms and put these into searches.
Then, study the results by following through to result
listings. Study these sites to see if it looks old or
abandoned and question why this may have happened. Was the
site poorly handled or has this niche run its course?

Sometimes, you'll discover that a niche isn't fully
represented in other sites. When you find this gap,
determine if your market would be interested in that missing
element. The most common gaps fall into the category of
customer service. Can you do this service better than your
closest competitor? Another gap is sometimes filled with
keywords or phrases. Mine for keywords that overlooked by
your competition. For instance, you can do this yourself
inside Google or with free software, Good Keywords by
Softnik Technology. This software tells you how many
searches per month were requested for particular keywords
along with the typical results.

Why pursue a niche that's fully saturated or very well
presented? In this case, you may want to pick an
alternative niche. Entering a niche that's well covered
requires lots of capital and a level of expertise that very
few people can pull off. For instance, do you have the
money and resources to compete with Amazon who's extremely
on top of their game at this time?

Niche marketing can strengthen your efforts and improve your
income faster than relying on luck. When you first test
your market and then present your product or service, then
you can put your best foot forward on more solid ground.


Copyright 2005 Riki Trafford. All rights reserved.
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Riki Trafford shows you how easy it is for you to find low cost, keyword-targeted, pre-qualified web-site visitors for your business.
For more information,visit http://www.1dmom.com/
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