Marketing Your Business Successfully

Welcome back!

Marketing keeps a business running by bringing in new
customers and building name recognition. Without a
marketing plan, a business is doomed to failure. Don't make
the mistake of developing a product or service and then
finding the market who will buy it.You can market your
business effortless if you find a need and then fill it.

Proper marketing starts with having a product or service
that will provide fix for your customers needs. You need to
designate your target market that will need what you have
to offer. For instance, if you where selling electrical
components you would not want to target the plumbing
industry. It is also a good idea to incorporate a diverse
product line, so anyone who would use your product or
service on a minimal basis will be able to purchase from
you instead of your competitors. In this case you need to
assess what size the need is and how you will be able to
best market your product to fill the need.

The goal should be to underestimate your potential and not
to overestimate. This consists of two areas. First being,
be sure that you can meet the demands of your customers
without having too much invested upfront. Second, you
should never promise more than you can deliver.

Cash flow and marketing work together. Today's market
changes quickly and trying to anticipate customer needs far
in advance can quickly lead too much over head.Too much
inventory sitting on the shelves and not moving in a timely
manor will cut into your marketing budget and cash flow.
Keep it simple and plan for your customer needs for the
very near future.

Another to include in your marketing plan is a realist time
line of what your company can do. If your research
indicates it can take 14 hours to complete the job, don't
tell your customer it will be finished in 4 hours. The 4
hour promise may clinch the first sale, but when you can't
deliver, you loose the potential of repeat business. Your
reputation is a marketing commodity... good or bad.

The more you know about your target market and your
customer needs, the better and more effectively you can
grow your business.


Tina Valiedi is the Marketing Executive and Chief Editor of
MP Strategies Firm,a company whose breakthrough service
unleashes the power of the internet to drive hidden
potential clients to your site. For more marketing how to
information visit: http://www.mpstrategiesfirm.com