Corporate Internet Radio - Not Just for Listeners Anymore

Welcome back !

First there was radio, and we listened with
our ears. Then there was television and we watched with our
eyes. Computers allowed us to learn with our hands. Today,
through Corporate Internet Radio, we have the best of all those
worlds combined, leading to a 400% increase in user information
retention.

The Corporate Internet Radio toolset combines the tools and
experience of two communication-focused companies with
templates and a customizable process. MentorU.com, a company
that focuses on rapid content delivery from business experts,
teamed up with wsRadio.com, who produces and broadcasts
Internet radio shows.

The partnership developed as MentorU started broadcasting a
weekly Internet radio show through wsRadio.com, called
"Business Best Practices Radio" in September of 2004 .The show
featured Jesse Wacht, co-founder of MentorU, as host and Howard
Putnam, former CEO of Southwest Airlines when it was a startup,
as the contributing editor and monthly Q&A Show participant.

Said MentorU's Wacht, "Since 1999, our experience in
producing web conferences and rapid online learning content,
with 40 other experts like Howard Putnam, kept us focusing on
the message and the messenger. In 2001 we expanded that to
transmitting industry and internal content for companies within
elearning centers. The last two pieces were our rapid
multimedia authoring tool combined with the wsRadio show."

Still airing every Friday at 8am PT, "Business Best Practices"
was the first show to combine online lessons with archived
interviews as a more time effective and "recipient controlled"
way to acquire knowledge. Chris Murch, President of wsRadio,
commented " The concise and targeted online lessons that
Business Best Practice Radio was providing its' listeners
before and after the show via its' web site, created a new
value proposition for a radio show segment.

This led us to nine months of weekly discussions about how a
private radio show could be used to more effectively replace
many current uses of more expensive but less effective
conference calls and web conferences, as well as the value of
enhancing a company's current training, marketing and
internal/external relationship development strategy."

Said Murch, "Professionally produced radio interview
segments always have to be short, concise and targeted, so as I
listened to the communication of knowledge objectives Business
Best Practice was trying to help clients fulfill, the potential
to use a private radio show in a new way became obvious. But
it's really the CEO feedback on the user friendliness, impact
and digestibility of our new communication delivery approach
plus Howard's input that helped us finalize a simple package
and plan for rapid implementation".


Jesse Wacht, the "Bottom-line Guy" of http://www.MentorU.com
and http://www.RapidKnowledgeDelivery.com, where you can see
and hear how at http://www.RapidKnowledgeDelivery.com/overviewA

jwacht@mentoru.com