Infobook Internet Marketing: 2005-01-16

by Harvey Segal

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What is the most vital part of your online business ?

Where should you spend the most effort ?

It has to be your web site ... your shop front to the outside world.

The design and content of your site is so critical that it's worth getting outside help and opinions. Now you could pay a big fee to a consultant to advise you - but here's a better idea. Ask the people who really matter ... your visitors !Just add this to your main page: "Thanks for visiting.

We'd love to hear your opinion on our site

- what did you like

- what don't you like

- how can we improve it

All your comments will be welcome"

Then sit back and get lots of advice - for Free.

But here is how to get super added value from this idea:

1) Make it as simple as possible for your readers to submit their comments.

Don't let them have to hunt around for an Email address, use 'Click here' with a

mailto' format.

2) Thank each contributor individually rather than send a standard automated message.

You will see how this invariably leads to further exchanges and new promising contacts.

3) Never lose the opportunity to promote your business. In your thank you letter remind the reader - who has already been to your site - about a particular feature such as a free newsletter.

And now ... here's how you can multiply your response dramatically.

4) Some people love to offer their advice, others need that little extra inducement such as a free gift.

There are many free E-books available on the Net. So just replace that last line with, for example,

"All your comments will be welcome. As a thank you we will send you for free a great book about Internet Marketing filled with fascinating tips." When you want to send the book you just simply say:

"Get your Free gift at www.somewhere.com"

But we can still improve on that !

As we saw in tip (3) always take the opportunity to promoteyour site, so what you now say is "Get your Free gift at www.yoursite.com/freegift"

When your reader visits this page, at your own site, hewill find the link to the book but you will have surrounded it with your best promotions.

And to make certain he reads them just add "target=new" in the link to the book: this ensures he is returned to your page.

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There's more ingenious tips in Harvey's FREE BOOK

"The SuperTips Book of Internet Marketing".

<http://www.supertips.com>

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