Tuesday, August 30, 2005

How much revenue do you generate from Google Adsense

Recently there has been a lot of discussion about people
who earn over $10,000 a month just from Adsense.
Furthermore, there are rumors of a few individuals who
earn over $1 million a year just from using the power of
Google advertisements.

So what is Google Adsense and how can you use this
program to earn a six-figure income?

About two years ago, Google created this program to
help websites to monetize their web-traffic.

Here's how it works:

Webmasters obtain a special code from Google which
then displays targeted ads on their website. Whenever a
visitor clicks on one of these ads, the webmaster earns a
commission. Unlike other online businesses, there is no
selling involved. All you need to do is get people to
click on the ads.

Although this is an excellent way to generate an income,
many websites are not effectively maximizing their
Adsense potential. As a result, they are leaving a lot of
cash on the table.

The question is how can you increase your Adsense
revenue without increasing the number of web visitors?

The key to earning an income with Google Adsense is to
have your ads match the rest of the site, making them
look like part of your content. Your focus is to avoid
having the Adsense blocks look like blatant
advertisements.

The following are six ways that you can do this and
increase your revenue at the same time:


1) Find the right place- Most website visitors read
content that is in the middle of a webpage. As a
result, the best place to put your Adsense block is in
the top part of the page, at the beginning of your
web content. You want to weave the Google Ads
into your web content to give the appearance that
they are extra links which expand on the information
of the page.

2) Use the Large Rectangle-With Google Adsense,
you have the option of picking different ad formats.
Most of the time people opt to use the Leaderboard
(728x90) or Wide Skyscraper (160x600) style ads.
Unfortunately, this is the wrong choice, because both
look like blatant advertisements. Instead smart
webmasters have found that using the Large
Rectangle (336x280) yields the best amount of
click-thrus.

3) Ditch the border- Many people experience a sharp
increase in Adsense revenue when they changing
their border. What they change is very simple¡­they
get rid of the border on their Adsense blocks. This
is another way to make the advertisements look like
useful web content.

4) Adapt the font- Whenever you write content, it
should be the same font size and style as your
Google Adsense block. This will help make it
appear that the advertisements are a natural part of
your website.

5) Match the colors- In addition to changing the fonts,
you also should match the colors of your website.
For instance, if your content is written in black, and
your hyperlinks are blue, then the Adsense blocks
should also be the same color. Again, this helps the
advertisements appear to be normal web content.

6) Don't have too many distractions- On a
webpage, it is important to give web visitor a limited
number of options. By having too many links and
graphics, the web visitor might go to a section that
doesn't help increase your profits. While it is
important to inform and entertain your web visitor, it
is also vital that you monetize your site. So if the
main focus of your site is to earn an income through
Google Adsense, then get rid of all non-essential
links and graphics.

By taking the time to implement these six simple steps,
you'll see a dramatic increase in the click-thru ratio of
your ads. If added to all of the content of your site, your
Adsense income will skyrocket!

__________________________________________________________
Scott J. Patterson earns over $12,000 a month, mostly
through Google Adsense. To read about this and other home
businesses you can try, download his fr*e ebook,
The Secret-Guide to Home Businesses:
http://www.duncemoney.com/adsense.html

Monday, August 29, 2005

Niche Marketing Isn't For Jack

Welcome back !

At some time or another, you may have heard the saying,
"Jack of all trades and master of none!" This lack of
success, according to marketers, is often avoided by
locating a niche. By avoiding the temptation to sell
everything like a peddler, you can successfully concentrate
on one niche in a market.

Niche marketing is especially effective on the Internet,
where billions of products and services are sold. This
approach allows you to favorably position yourself in a
unique manner to a specific market. Even though you may be
a small online business, this doesn't necessarily mean
you'll end up with a measly profit. Au contraire, a small
business can pull in as much revenue as a larger online
operation as long as the smaller business is attracting the
right market.

The best way to get into a niche is to first find a need
that's not met and then go out and fill it. The wrong
approach is to put your product or service before a market
without knowing if the market will want it. However,
unearthing an open niche on the Internet is no easy task
since the Internet is home to over 50 billion websites that
sell a wide assortment of products and services. One way to
overcome this problem is to find special ways to present a
niche. Even the slightest change in how you approach a
niche compared to someone else can make a huge difference in
your experience selling that niche. To find a unique way to
sell that niche, begin with an inventory of your expertise.
Inside this inventory, you may come across a spin or
position that will make you stand out from the crowd.

Sadly, some niches are poorly handled and then abandoned on
the Internet. To avoid this, first research your niche
prior to launching. Testing keywords on the Internet is one
of the simplest ways to research your niche. Start with a
keyword list and synonyms and put these into searches.
Then, study the results by following through to result
listings. Study these sites to see if it looks old or
abandoned and question why this may have happened. Was the
site poorly handled or has this niche run its course?

Sometimes, you'll discover that a niche isn't fully
represented in other sites. When you find this gap,
determine if your market would be interested in that missing
element. The most common gaps fall into the category of
customer service. Can you do this service better than your
closest competitor? Another gap is sometimes filled with
keywords or phrases. Mine for keywords that overlooked by
your competition. For instance, you can do this yourself
inside Google or with free software, Good Keywords by
Softnik Technology. This software tells you how many
searches per month were requested for particular keywords
along with the typical results.

Why pursue a niche that's fully saturated or very well
presented? In this case, you may want to pick an
alternative niche. Entering a niche that's well covered
requires lots of capital and a level of expertise that very
few people can pull off. For instance, do you have the
money and resources to compete with Amazon who's extremely
on top of their game at this time?

Niche marketing can strengthen your efforts and improve your
income faster than relying on luck. When you first test
your market and then present your product or service, then
you can put your best foot forward on more solid ground.


Copyright 2005 Riki Trafford. All rights reserved.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Riki Trafford shows you how easy it is for you to find low cost, keyword-targeted, pre-qualified web-site visitors for your business.
For more information,visit http://www.1dmom.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Sunday, August 28, 2005

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up

An autoresponder course is a group of articles or
information set up to be sent out separately over a
set period of time by e-mail. People just e-mail your
autoresponder to receive the free course and it is
sent out automatically over time. You can find free
follow-up autoresponders to use by typing it into any
search engine. Below are ten ways to use them to
increase your traffic and sales.

1. Offer your course as a free bonus for purchasing
one of your main products or services. People will
buy your products quicker when you offer a bonus.

2. When you write and give away a free course you
will become known as an expert. This'll gain people's
trust and they will buy your main product quicker.

3. Allow others to add your free course to their own
product packages. Their customers will see your ad
when they purchase.

4. People love to get freebies. A free autoresponder
course is perfect. They will visit your web site to
get the free valuable information.

5. Allow people to receive your course for free, if
they give you the e-mail addresses of 3 to 5 friends
or associates that would be interested.

6. Allow other people to give away your free course.
This will increase the number of people that will see
your ad in the course.

7. You could trade advertising space in your course
for other forms of advertising. It could be banner ads,
e-zine ads, web site ads, etc.

8. Gain new leads by having people sign up and give
you their contact info before they can receive your
autoresponder course.

9. Give away the autoresponder course as a free gift
to your current customers as a way of letting them
know you appreciate their business.

10. Give away the course to people that join your
affiliate program. This will increase the number of
people that sign-up.

11. Make money selling advertising space in your
course. You could charge for small classified ads or
sponsor ads.

12. Get free advertising by submitting your course to
freebie web sites. This will increase the number of
people that will see your ads in the course.

13. Make money by selling the reprint rights to those
people that would like to sell the course. You could
make more money by selling the master rights.

14. Hold a contest on your web site so people could
win your course. You will get free advertising when
you submit your contest to free contest directories.

15. You'll gain valuable referrals from people telling
others about your course. Word of mouth advertising
can be very effective.

16. Make money cross promoting your course with
other people's products or services. This technique
will double your marketing effort

17. Increase your e-zine subscribers by giving your
course to people that subscribe to your e-zine. This'll
give people an incentive to subscribe.

18. Allow your affiliates to use the free course as a
promotional tool for your product. Each lesson could
include their affiliate link.

19. Promote other businesses affiliate programs you
join with your free autoresponder course. Include a
different affiliate link on each lesson.

20. Advertise a different product or service on each
lesson. If you only have one, use different emotional
response ads on each lesson.


Next week featured article:
10 High-Impact Viral Marketing Strategies