Pay Per Click Definitions

Pay-Per-Click marketing has become an online phenomenon,
with marketers only paying for traffic they receive. As
Internet marketing has evolved, pay-per-click is seen by
many as the middle ground between paying per impression and
paying per sale. Advertisers only pay when they receive
traffic that may or may not be targeted.

The pay-per-click advertisements are usually displayed with
the advertisement from the highest paying bidder in the top
position.

Navigating the complex web of Internet marketing, publishers
and marketers are often confronted with terms that seem
foreign. This simple guide will assist marketers in
navigating the Pay-Per-Click marketing model.

Bid - The amount that an advertiser is willing to pay for a
click on a specific keyword.

Budget - The amount of money that an advertiser sets aside
for an advertising campaign. Different publishers allow for
advertisers to set daily, weekly or monthly budgets.

Clickthrough Rate (CTR) - The percentage of clicks on a
link. This is usually a percentage based on the total number
of clicks divided by the number of impressions that an
advertisement has received.

Conversion Rate - The relationship between visitors to a web
site and actions considered to be a "conversion", such as a
sale or request to receive more information: the percentage
of people whose clicks have resulted in a sale or desired
action in relation to the total number of clicks on an
advertisement.

Cost Per Click (CPC) - The cost or cost-equivalent paid per
click-through to an advertiser's website.

Cost Per Thousand (CPM) - The amount an advertiser pays for
one thousand advertisement impressions, regardless of the
consumer's subsequent actions.


Delisting - The removal of a listing as a result of inaction
or poor performance.

GeoTargetting - An advertisement targeted at a specific
geographical region, area or location.

Impressions - The number of times an advertisement is viewed
by web surfers.

Keywords - Search terms or phrases that are related to an
advertisement or ad copy.

Landing Page - The specific web page that a visitor
ultimately reaches after clicking an advertisement. Often,
this page is optimized for a specific keyword term or
phrase.

Linking Text - The text that is contained within a link.

Pay Per Click (PPC) - Advertising model in which advertisers
pay for click-throughs to their website. Ads are served
based on keywords or themes.

Rank - How well a particular web page or web site is listed
in a search engine or advertising results.

Return On Investment (ROI) - The percentage of profit that
results in a marketing or advertising campaign. Naturally,
advertisers want the amount of money made to exceed the
money spent.

Understanding the above terminology will help marketers
navigate the pay-per-click advertising model, which has
emerged on the Internet and become one of the leading
advertising models in the online world.
Enhancing your pay per click advertising!

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

Podcasting Tools

Podcasting is increasing in popularity and, realizing that
many are interested in providing audio content in a podcast,
we have assembled a collection of tools that make creation,
promotion and listening to podcasts a little easier.


1.) Podcasting Tools - Podcasts are simply RSS feeds that
contain audio content. By using a combination of RSS and
podcast related tools users can use this new communication
medium.. The following tools assist webmasters in using RSS
and podcasts to maximize their time:

Tools for Listening to Podcasts
Listen to Podcasts -Listen to Podcasts - Many RSS readers
now include podcast support. The reader allows the user to
view the contents of the cast before making a decision about
listening. Podcasts that are deemed important can be flagged
or set to auto-download. The following are some tools for
listening to podcasts:

Podcast Receiver - Podcast Receiver is a free client used to
keep up-to-date on the latest and greatest podcast feeds
without any effort. The Podcast Receiver manages podcast
subscriptions and schedules automatic scans for new
podcasts. http://www.primetimepodcast.com


FeedDemon - FeedDemon is a desktop client that can retrieve
and organize RSS feeds from the internet. It comes
pre-configured with several news-feeds, and you can easily
add your own by adding the URL for an RSS feed of your
choice. FeedDemon offers an attractive and easy-to-use
interface with integrated web browsing.
http://www.feeddemon.com


Create Podcasts - As podcasts have become increasingly
popular, radio personalities and hobbyists have struggled to
find a solution to create podcasts, not realizing that
podcasts are simply RSS feeds which merely contain an audio
component in the enclosure field.

FeedForAll - Desktop software used to create, edit, manage,
publish RSS feeds and podcasts. New podcasts and feeds can
be quickly and easily created with FeedForAll. Podcast feeds
generated by other means can be automatically repaired so
that they conform to the RSS 2.0 specification. Existing
feeds can be enhanced to contain advanced feed properties,
and give them a more professional look.
http://www.feedforall.com/podcasting-tutorial.htm




2.) Podcasting Articles and Tutorials - Articles and
tutorials based on podcasting and RSS. The articles are
designed to demystify podcasting and Really Simple
Syndication for users and publishers.

Podcasting Articles - Podcasting Tools contains a collection
of articles related to podcasting and RSS that assist both
broadcasters and listeners in deciphering RSS and
podcasting.
http://www.podcasting-tools.com/podcasting-articles.htm or
the articles can be read in an RSS feed reader.
http://www.podcasting-tools.com/podcasting-articles.xml

RSS Articles - RSS Specifications contains a collection of
articles related to RSS and news feeds that assist both
publishers and users in deciphering Really Simple
Syndication.
http://www.rss-specifications.com/rss-articles.htm or
the articles can be read in an RSS feed reader.
http://www.rss-specifications.com/article-feed.xml



3.) Podcast Directories - Directories make finding podcasts
easier.

Podcasting Station - A categorized podcast directory that
allows visitors to search for podcasts that are
topic-specific.
http://www.podcasting-station.com

Podcast Bunker - Before Podcast Bunker adds a podcast to
their list, they first listen to the podcast for audio
quality and content. They only list what they think are the
very best podcasts. They add new podcasts as they are
submitted for review, and as they find them.
http://www.podcastbunker.com

Podcasting News -Popular podcasting directory. All podcasts
are categorized by topic, making it easier for listeners to
find podcasts of interest.
http://www.podcastingnews.com/forum/links.php



4.) Podcasting Graphics - Websites that have podcasts
available use colorful graphics to indicate to website
visitors that podcasts are available for specific content.

Podcast Graphics - Create custom podcast graphics in
seconds. If you wish to customize your podcast buttons and
are crunched for time or lacking artistic abilities, use
this free online podcasting graphic tool that is cabable of
creating a podcast button. The button's color and text can
be customized to suit the creator.
http://www.feedforall.com/podcasting-graphics.htm or create
custom graphics
http://www.feedforall.com/public/rss-graphic-tool.htm

Podcast Icons - Pixagogo provides a collection of podcast
icons from various sources.
http://www.pixagogo.com/5111825842



5.) Podcasting Blogs - Stay informed about the latest
podcasting industry news by monitoring podcast blogs. Daily
posts bring readers current news, industry announcements and
general podcasting information.

Podcasting Blog - Daily Podcasting Blog and news related to
podcasting, RSS, podcast news and aggregation
http://www.podcasting-tools.com/blog.htm or access the
podcasting blog feed at
http://www.podcasting-tools.com/blog-feed.xml

Podcasting Avenue - Blog containing items related to
podcasting.
http://podcasters.blogspot.com



6.) Podcast Bandwith Hosting - Audio files can take up a
fair amount of storage space and depending on a podcast's
popularity, can be expensive to host. Bandwith hosting
companies that focus on the podcast understand the needs
that are unique to podcasters.


Libsyn - Libsyn is designed for podcasters. They do not
require any long-term contracts and there are no surprise
over-usage charges. They provide a pay-as-you-go service on
stable, secure servers. Every month, media files are
archived and hosting space is refreshed.
http://www.libsyn.com/



7.) Audio Tools for Podcasting - Managing audio files can be
tricky. Software tools allow for audio files to be
manipulated, converted and edited, providing a higher
quality yet smaller audio file.



Replay Radio - Now you can record hundreds of radio
broadcasts from all over the world, listen whenever you want
on your PC, CD Player or MP3 player, and even skip over the
fluff. It's easy with Replay Radio!
http://www.replay-radio.com


Audio Conversion Wizard - Helps you to convert audio files
of supported audio format from one format to another with
all possible settings, using easy, step-by-step interface.
MP3, WMA 8 (Windows Media Audio), OGG Vorbis and WAV PCM
formats are supported, with ID3v2 copying and creation.
http://www.litexmedia.com/audio_wizard/

Helium Music Manager - Allows you to seamlessly handle the
different file formats and lets you work and edit music
formats. Quickly tag and organize your entire music
collection. http://www.helium2.com/eng/index.php



8.) Podcasting Forums - Forums can be a useful for anyone
doing business online, both in terms of reading the content
and actively participating in the discussions. If you want
to learn more about podcasting, consider participating in
the following online podcasting communities:

Podcast Alley -
http://www.podcastalley.com/phpBB2/index.php

Podcasting News - http://www.podcastingnews.com/forum/


Podstrigs - http://podcastrigs.net/forum/


9.) Submit Podcast Feeds - As more and more people get
involved with the Internet and as more Web sites, blogs,
news services and other online resources continue to grow in
number and variety it becomes increasingly important to
maintain high visibility and exposure for the content being
generated by closely following the major distribution media.
As a rapidly increasing number of content sources, new and
old, migrate or add RSS as a key distribution channel, and
as more people utilize RSS newsreaders and aggregators to
keep themselves informed, the ability to maintain high
exposure and visibility is gradually shifted from complete
attention to major search engines and content optimization
techniques to an increasing awareness of RSS feed
directories and search tools.

Podcasting Tools - Submit podcasts to the large list of
Podcast directories and expedite your podcast syndication.
http://www.podcasting-tools.com/submit-podcasts.htm

Using podcasting tools broadcasters, publishers and
webmasters can increase their audience and reach.


About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.

How to Use Testimonials to Increase Sales

Endorsements and testimonials are among the most effective
ways to establish credibility in any marketing situation,
but they are especially important online. With a third
party saying in effect, "Yes, this is real, and it is
good," the online shopper is reassured. The prospect starts
to believe in the reality of your offer by reading that
others either recommend you or have been glad they made a
purchase from you.

About endorsements: When a well-known identity in your
industry or a celebrity in general says, "I recommend this
product," you have an endorsement. For example, Mark Victor
Hansen is widely known as co-creator of the Chicken Soup
books. If he commends another author's self-development
product, he's given a valuable endorsement. Use connections
you have in your industry to get an endorsement because
they are very powerful. The endorser is known, and
therefore his opinion is trusted.

Testimonials are also powerful, but for a slightly
different reason. They offer assurance: others have already
taken the risk of buying your product, and they were happy
with the results of their purchase. The suggestion of the
testimonial is that when the prospect gets that product,
their results will be similar and they will be happy also.

A good testimonial will include the following: Use both a
first and last name. You've seen it when only the first
name and a last initial is given: Frank B. That seems
suspect, as if the testifier would have preferred to remain
anonymous. Instead, Frank Boemisch is much more
substantial. To enhance the effect, include state, city,
type of business and/or business name if possible.

Select testimonials that are brief and focused. Each one
should be about a specific and measurable result, as much
as possible.

For example, "Her writing advice was great, and I enjoyed
having her help getting published," gives no real
information. But, "My coaching practice expanded to include
seminars and group events as a result of her help with
getting published. Now, my income has doubled even though
I'm working fewer hours than ever," indicates specific and
desirable results.

Here are some ways to get some testimonials if you
currently have none because you a) never asked for them;
b) haven't kept positive comments; or c) have a new
product.

Give the product as a fr~ee trial to interested parties.
Tell them that if they use it and feel they could honestly
recommend it, you would like a testimonial. Make sure the
fr~ee trial has no strings attached because exchanging the
trial for a testimonial won't result in the true
testimonials you are seeking.

Ask for feedback from people who have already used your
product. Any feedback you get that is positive but not
specific, make contact again and ask for more specific
information.

When you get something good that just needs a little
editing for clarity or professional grammar, etc., then
edit it and ask the testifier if your changes meet with
their approval. Only use versions you've edited if they've
been approved.

If you have been collecting testimonials, you might have
an excess that makes it hard to choose. In that case,
select according to these guidelines:
A. Top benefits: do you have short testimonials that
support or prove them?
B. Results: do you have testimonials that tell about
specific and measurable results?

Although you can use any number of testimonials, more is
not always better. The focus of your copy should always be
on the product and its benefits. In other words, you want
to keep the reader moving through your sales letter. Use
the testimonials to support, and not distract from, the
main event.

Author and consultant Loren Beckart, is Marketing VP at
ClickTracs Advertising,
Find resources and information about promoting your online
business by visiting www.ClickTracs.com/faq/

Why People say – There is no money in Internet Marketing.

Just finished check my email. Nothing new, three payment
notification emails from PayPal, two new ClickBank sales,
one new prospect in membership site I’m promoting and one
mail from a frustrated marketer “I’ve been doing Internet
marketing for last 3 years, I’ve joined so many programs. I
max out my credit card but haven’t made a dime yet.”

I receive this type of mails daily and always wonder why
people don’t earn money through Internet. In fact it’s the
easiest way to make money. I think there may be two
reasons behind it.

1. People are not willing to learn.

People don’t want to learn. A research shows that 97%
people think that they are smarter than others and they
need not to learn new things. I’m not saying that they are
wrong. Off course they are expert in their field but when
it comes to other field or say Internet marketing they are
zero. They don’t know anything about it so they should
learn first.

You may ask what about the rest 3%. Well these 3% people
don’t think they are smarter (they are actually smartest)
and they try to learn from everyone. That’s why these 3%
people are having 97% wealth of the world.

2. Internet is filled with hypes.

The second reason is that internet is filled with hypes.
There are thousands of companies and marketers, who want
only your money. They don’t care about you and usually
don’t deliver what they promised. When somebody tries to
learn from them, he ends up with an exhausted credit card
and a belief that “There is no money in Internet Marketing”


So the real question is what you should do to get succeed.
In one line “Learn everything from a reliable source and
implement that strategies in your business.

There is a shocking fact “successful internet marketers
don’t try to sale anything to anybody”.

“What, how will they earn money if they don’t sale” you may
ask. Well first they gain trust of people and than simply
recommend some product. The best way to gain trust is give
them some valuable gift. It may be a mini-course, a short
report or some kind of software. You too can do it.

>> I don’t have enough knowledge to create a mini-course
or report.
>> I don’t have any software to giveaway.
>> I am not so famous why people will trust me.
>> I can’t do it because I am too young or too old.
>> I missed the right time to enter in Internet marketing.

You may sound like this but there is always a way around
what-ever the excuse is. When these famous marketers
started, nobody knows them. Today we have a marketer who
earned millions in just 19 years of age. So don’t forget
“There is always a way.”

So here is a short and simple way to get success:

1. Join list of 5-6 well-known marketers.

The first step is very important. Join mailing list of 5-6
famous marketers and learn what they teach you. If you
learn carefully, you’ll come to know that things are always
same, the only difference is way of presentation. When you
join some e-courses from famous marketers, you’ll have
enough data to compile your own course. I’m not saying that
you just copy their course. Grab an Idea from their course
and make yours.


2. Search for free software you can giveaway.

You can find thousands of software, ebooks for free online.
Just get a few good software or ebooks to offer as
incentives to people.

I’ve just discovered breakthrough money-making software.
This software generate sale and automatically deliver
products just by giving away for free. Get your copy of
this amazing software at no cost here:
http://www.ultimatemoneytyphoon.com/umt/

Now offer your mini e-course, report or software to people
and gain their trust. Once you have their trust, you can
recommend them new products and earn over and over again.
Again don’t try to sell anything to anybody, just give them
your recommendation.

Raamakant S. is owner of http://www.umtezine.com.
Subscribe to his Ultimate marketing Tips eZine by sending a blank
e-mail mailto:umtezine@getresponse.com -- Learn Everything
You've Been Wanting to Know about Internet Marketing. REAL
Tips, Tricks and Techniques You Can Use In Your Business and
Consistently Produce MASSIVE Amounts of Profits.

Web Site Strategies that Work!!

1. Review your goals and markets for your site:

a) Are there clear business goals and desired outcomes behind
your Web site, and for each major page or section? How will you
evaluate your success?

b) Have you defined all the target audiences for the site, and
the "languages" they speak? Do you have compelling benefit
statements, testimonials, case studies?

c) Does your home page appeal to each of your target markets and
audiences? Does it effectively direct them to appropriate areas
of your site?

d) How compelling are the "calls to action" on each page?

2. How can you take your online business to the next level?

a) Is your site making the best use of available technologies?
How will you stay on top of online developments in your field?
Are all appropriate staff involved?

b) Does your content effectively position the expertise of your
business? Are there media or public relations outlets that you
could tap for wider promotion?

c) Are you taking full advantage of "real-world" opportunities
to promote your site?

d) Does your business offer other services or customer support
functions that you could provide online? Are there further
efficiencies that you could achieve?

e) Review your contact databases and your use of e-mail to
support your marketing. Do you have clear opt-in and privacy
policies?

3. Review your Web traffic reports:

a) Are there any obvious patterns in your traffic, or the paths
your visitors follow that you could capitalize on, or need to
change?

b) What are the top exit points from your site? Where are you
losing conversions?

c) Which external sites link to you? Are these appropriate? Are
you generating sufficient return on investment for paid online
advertising?

d) Do the search phrases for your site suggest ideas for new
areas of business development?


Philippa Gamse is a contributing author of Infobook-Ezine.com, CyberSpeaker, Web strategy consultant and professional speaker.
To shed more light on your own web traffic contact Philippa at (831) 465-0317 or at pgamse@CyberSpeaker.com and visit her Web site at:
http://www.CyberSpeaker.com for more articles and resources.